How Transworld helped Piedmont Beverage Company, an independently owned 7 Brew franchisee, diversify its candidate sources, improve qualified applicant flow and support approximately three to five new stands a month.
Growth called for a stronger recruitment engine
When Brandon McCall joined Piedmont Beverage Company, the company was opening new stands quickly and needed a reliable way to recruit across a growing number of locations and markets. Brandon already knew Transworld and its president, Chris Burcham, from his previous role at PDQ, so he knew where to turn when Piedmont’s hiring needs began to outgrow its existing systems.
The situation
Piedmont was opening stands rapidly, but its recruitment setup was not keeping pace. Limitations between its applicant tracking system and Indeed made job visibility and posting management harder, and the team was posting to Indeed by hand. With needs growing fast, Brandon and his team wanted a more structured approach that kept the value of Indeed while strengthening qualified applicant flow across more channels.
“We couldn’t go weeks without applicant flow. We had to get past it really quickly.”
Brandon McCall, Director of New Store Openings
Its careers website had been designed for only a few locations. Candidates had a difficult time finding the right job, with no useful filters or location search, on a site that was hard to use on a phone, and the Piedmont team spent an estimated three to five hours each week coordinating postings across platforms.
3 to 5 hours a week
The time the Piedmont team was spending, by its own estimate, keeping postings straight between its applicant tracking system, Indeed and other job sites, and working out why jobs weren’t showing up where they should.
“Transworld helped us create a stronger recruitment strategy by making our channels work better together.”
“Having Transworld on our side is a game changer. They understand our business, respond quickly, and manage recruitment marketing challenges on our behalf so our team can stay focused on operations.”
Brandon McCall, Director of New Store Openings, Piedmont Beverage Company
What Piedmont needed
- Better visibility: more consistent job visibility and posting management.
- More qualified reach: quality candidate sources that complement Indeed.
- A simpler experience: help candidates on their phones find the nearest stand in fewer steps.
- Time back for the team: take routine posting work off Piedmont’s plate.
What we changed
- Better postings: we improved the structure and management of Piedmont’s Indeed postings to keep its jobs consistently visible.
- Wider distribution: Indeed stayed a valuable source, and we added visibility on ZipRecruiter, Google for Jobs, LinkedIn, Bing and AI search.
- Built for the phone: a new careers site designed for phones first, with filters, location search, a map of every stand and landing pages that search engines can find.
- Pages worth sharing: every stand and every job gets its own page, so openings are easy to find and easy to pass along.
The results
Business impact
of visits to the Piedmont site come from a phone, and the new site gives those candidates an easy experience.
estimated time the Piedmont team gets back every week from Transworld’s support.
supported & scaled efficiently with the guidance and support of Transworld.
Broader reach. Piedmont’s jobs now reach candidates on Indeed, ZipRecruiter, Google for Jobs, LinkedIn, Bing and AI search.
Stronger applicant flow. Wider distribution and a better candidate experience brought more qualified applicants across growing markets.
4,000 to 5,000 apply clicks a month on the Piedmont careers site, August to October 2026
“Capturing every single person is important to us.”
An extension of the Piedmont team
For Brandon, the value goes beyond technology and media. Transworld understands Piedmont’s candidates, responds with urgency and speaks up for Piedmont when issues come up. That support gives the team more room to focus on opening stands and supporting operators.
If there’s an issue and I contact Chris at nine o’clock at night, he’s going to be on it, probably before I wake up the next morning.”
“Using Transworld increased our capacity and allowed us to focus on what was happening on the ground.”
Brandon McCall, Director of New Store Openings
As Piedmont keeps growing, recruiting will stay a constant need. Transworld has turned a time consuming process into a recruitment function that can grow with the company.
“One thing we’re never going to stop doing is hiring and recruiting talent.”
Brandon McCall, Director of New Store Openings
Transworld gave Piedmont a responsive recruitment marketing partner, a more resilient mix of candidate sources and a candidate experience designed to scale with the business.
Opening locations at a steady clip? Book a Consultation, and we’ll walk you through how we’d set it up for your team.
Piedmont Beverage Company is an independently owned 7 Brew franchisee. 7 Brew is a trademark of its owner. This story describes Transworld’s work with Piedmont only and does not imply a relationship with 7 Brew corporate or other franchisees.