Your applicant tracking system was built for HR but job boards and AI assistants care about something else: how relevant a job looks to the person searching and what structure the data is in. When the jobs your system sends out are written for internal use, they get buried, context gets missed and you end up paying more for every application.
What often goes wrong
- Internal titles like “Tech II, Branch 042” that nobody ever searches for
- Missing pay, even when you have it on file (or can generate a file)
- No street address for an in-person role
- The parent company’s name instead of the brand candidates know
- Duplicate postings, and jobs that stay up long after they’re filled
What we do about it
We take the raw feed from your system and turn it into a recruitment marketing feed.
- Titles get rewritten into the words candidates actually search for, and we build rules so that they stay consistent across every location.
- Pay goes in wherever it’s available – by being transparent with what’s on offer you help to calibrate
- Street address are put on every job possible – so they show up when someone searches near them
- We take your consumer brand and make sure jobseekers see it, first.
- Duplicates and filled jobs drop out automatically.
- When a live Indeed posting needs a fix, we correct it in place without reposting, so it keeps its history and avoids getting flagged as a duplicate/repost.
Built for AI search
More people now ask ChatGPT or Gemini to help them find work, and job boards are evolving their own AI matching. These tools read job data and need for it to be in a clean, concise and structured format. Clear, standardized titles and exact locations, with pay included, are what help them understand a job well enough to recommend it. Our feeds also include the standard job posting data that search engines and AI tools read directly. You can see the result on Jobs Near You, our own job board, which is built the same way and refreshes every hour.
Systems we work with
Workday, Hirebridge, iCIMS, UKG, Harri, talentReef and more! If your system can export jobs, we can work with it.
Send us a look at your current job feed, and we’ll show you what we’d fix first. Start here.