When a counselor position sits open for six weeks, patients feel it first. Waitlists grow, and the clinicians you already have carry the extra caseload which leads to burnout and increased turnover. In healthcare, slow hiring has a cost you can see.
Licensed roles need clearly built job ads
A nurse or counselor wants to know quickly whether a job fits their license and what it pays. We write job ads that put those details up front and can build feed optimization tools to transform your job descriptions into recruitment marketing tools. Qualified people find you faster, and the ones who aren’t a fit move on before they ever reach your recruiters or spend your money clicking an ad.
Every clinic is its own market
A clinic in a big metro and a clinic two hours from the nearest city can be hiring for the same role and need completely different advertising plans. The metro clinic might fill a counselor role in a week with a modest budget. The rural clinic might need a longer runway, a bigger push and a clear note about relocation help.
We build budget support clinic by clinic, based on what your own applications actually cost in each market. Hard to fill clinical roles get their own campaigns, separate from steadier support roles, so one doesn’t quietly eat the other’s money. When a clinic’s pipeline fills up, we pull back there and move the budget to the location that needs it.
A career site that works for candidates & AI search
We build map based career sites where candidates can find the location nearest to them that’s hiring and apply with you in a few clicks. Every career site we build is checked against WCAG 2.1 AA accessibility guidelines each week.
More candidates now start their job search by asking ChatGPT, Gemini or Google’s AI answers something like “who’s hiring counselors near me.” Those tools can only recommend jobs they can read and trust, so we build every career site with that in mind:
- Every job carries standard job posting data: the role, the pay when it’s posted, and the real street address. That lets Google for Jobs and AI assistants show your openings accurately.
- Each clinic gets its own location page that stays up between openings, so search engines and AI tools keep learning where you are and what you do.
- Every job page gets its own short description and answers to common candidate questions, so it doesn’t read like the same ad copied across fifty clinics.
- Each site publishes a plain language guide for AI tools that tells them what the site covers and where to find the jobs.
You’ll also see the results of this work – your reporting shows which AI tools are reading your career site, and how many candidates arrived from an AI assistant, viewed a job and clicked apply.
Curious what this would look like for your locations? We will walk you through it, with no commitment.