Programmatic job advertising is great at spreading a budget across many sites automatically. But automation alone can send money to jobs that are already full, markets that do not need help, or sites that never produce a hire. Transworld gives you both: AI powered programmatic where it fits, and hands on, hyper targeted buying where precision matters most.
What hyper-targeted means:
- Job by job, location by location. We fund the specific openings and stores that need candidates, and pull back where the pipeline is already healthy.
- Direct with the job sites that perform. We place ads with a number of partners, including Indeed, ZipRecruiter, & many others. We ask those boards to not use their opaque distribution channels to reduce the number of middle layer sites from taking a cut of your budget.
- Different plans for different roles. A certified technician, an RN and an entry level crew member need different budgets and durations. This allows us to segment budget based on your business needs.
- Premium placement in short bursts. We use it for urgent and hard to fill openings, test it market by market, and keep it only where it pays off.
- People watching every weekday. Our team reviews performance daily and makes recommendations as appropriate.
Why it costs less
Opaque distribution networks often add markups and send clicks that never become applications. Buying directly, with a clear budget and an end date on every campaign, keeps your money working in a targeted manner.
Programmatic, hyper targeted, or both
Many clients use both: programmatic for steady, high volume hiring, and hyper targeted campaigns for priority roles, new locations and tough markets. As part of our consultation process, we work with every client for a customized solution, based on their data, with consistent adjustments as results come in.
Controls that you define
- Daily, weekly or monthly caps by market, region, job category or job.
- Customized approval flows to let your teams control their process.
- Spending never passes an approved without an update.
- Results in your analytics portal and emailed reports
Curious what hyper targeted buying would look like for your openings? Book a consultation and we will walk you through it, or contact our team.